As a small business owner, handling social media can feel like a lot to juggle — particularly if you’re managing marketing alongside everything else. You naturally know you need to be posting regularly, but… what should you post?
Don’t fret — we’ve got your back!
We’ve got a list of creative, impactful, and low-lift content ideas to help small businesses thrive on social media (like Instagram, Facebook, and TikTok) — without getting burnt out.
1. Behind-the-Scenes Content
Take your audience behind the curtain.
-Show your workspace or studio
-Show your tools, process, or what your typical day looks like
-Show a “day in the life” as a small business owner
Why it works: People relate to people. Humanizing your brand builds trust.
2. Highlights of Products
In every post, highlight a single good or service.
-Discuss advantages or special qualities.
-Make a video explaining “how it’s made.”
-Add client endorsements
Tip: To display various viewpoints, applications, or variations, use carousel posts.
3. Client Recommendations & Reviews
Let your fulfilled clients do the speaking!
-Convert reviews into graphics with quotes.
-Distribute user-generated images or videos
-If appropriate, post before and after photos.
Bonus: To increase reach and authenticity, tag your customers (with their consent).
4. Introductions of the Team
Give your company a face.
-Share team biographies along with interesting facts.
-Talk about “meet the maker.” Stories or Reels
-Emphasise milestones or birthdays.
Outcome: Increases audience loyalty and connection.
5. Announcements or Discounts
Promote promotions or news that are Immediate.
-Flash sales
-launches of new products
-Events or promotions that are seasonal
Use captivating images or countdown timers in Stories to make it stand out.
6. Honour Local and National Holidays
Participate in popular or specialised dates.
-Is it #NationalCoffeeDay? ideal for coffee shops.
-Women’s Day? As a female founder, tell your story.
-Festival in the area? Come celebrate with us!
Pro Tip: Plan ahead by using a social media calendar
7. Surveys, Queries, and Tests
Encourage participation with interactive materials.
-Pose amusing queries on Instagram Stories.
-Use “this or that” sliders or polls.
-Make brief industry-related trivia.
Why it matters: Insights help you better understand your listener, and engagement increases appearance.
8. Suggestions, Guidelines, and Mini-Tutorials
Introduce yourself yourself as a Informed and helpful person.
-Provide advice about your product or service.
-Brief instructional videos (such as “3 ways to use our product”)
-Carousels or step-by-step illustrations
For instance, if you sell candles, offer advice on extending their lifespan.
9. Did You Know? or Interesting Information
Use brief facts to inform and amuse.
-Provide little-known facts about your sector.
-Disproved historical facts or myths
-Advice for resolving typical client issues
Excellent for carousel posts or reels.
10. Light-hearted or relatable memes
Be authentic and enjoy creating your content!
-Make memes about the industry.
-Post humorous (and upbeat) customer scenarios!
-Share trends with a personal touch.
Your brand becomes approachable and shareable when you use humour.