Social media is always changing — and so is the best time to post. Since Instagram and Facebook are focused on recent and engaged content in their algorithms, having a sense of when your audience is active can help maximize your content reach.
This updated guide for 2025 will cover the better times to post on Instagram and Facebook. This will be based on recent trends and engagement data.
Why Timing Is More Important than Ever
Both platforms (Instagram and Facebook) reward timely content with more interaction, which means:
1.) The more likes and comments you receive, the more visibility and engagement you’ll get
2.) Posts that are published when your followers are active online will naturally have more reach
3.) If your post is a Reel or Story, early engagement means priority over delayed engagement
So, yes the time you release your post can either elevate or plummet the performance of your post.
Best Times to Post on Instagram in 2025
Based on up-to-date Interaction trends and industry Inquiry, the following are the general best times to post for maximum interaction on Instagram:
Best Total Times
Monday – Friday: 9 AM – 11 AM
Tuesday and Wednesday: 10 AM – 12 PM
Sunday Evenings: 6 PM – 8 PM
Worst Times
Weekdays after 9 PM
Mid-afternoon (From 2PM to 4PM), Specifically on weekends
Extremely early morning (before 7 AM)
Finding YOUR Brand’s Optimal Time
While these general times will apply to most accounts, the best time to post is when your audience is specifically online. Here is how to find it:
Use Insights or Meta Business Suite:
-Go to the Instagram Professional Dashboard or FaceBook Page Insights
-Check “When your Followers are Most Active”
-Check engagement by day, by hour
-Post accordingly for 2 weeks, then optimize.
Use Third Party Tools:
Apps like Later, Buffer, Hootsuite or Metricool give auto-suggestions based on audience behavior.
Expert Tips for Increasing Reach in 2025
Consistency beats timing – the more you post, the more the algorithm learns your behavior
-Reels seem to perform better mid-week or in the evening
-Stories should start and finish the day (morning and evening updates)
-Engage with your audience within 30 minutes of posting to maximize visibility
-Only post if you plan to engage – respond! to your comments and direct messages!